Dacia announces Brand Director for UK and Ireland

Dacia has appointed Luke Broad as its Brand Director effective from 1 October 2021. Luke will have overall responsibility for leading and achieving Dacia’s strong ambitions across the brand’s North Territory which includes the UK, Ireland, Cyprus, and Malta. He is tasked with delivering volume, profit, quality, and market share objectives.

Starting his career in 2010 with an internship, before progressing as a graduate, Luke has worked across many different areas of the Renault Group. Continuing through to senior positions, he is already familiar with the brand having worked as Dacia Brand Manager and Dacia Head of Sales in the UK.

Commenting on Luke’s appointment, Xavier Martinet, Senior Vice President, Marketing, Sales and Operations said: “I am pleased that Luke will be taking on this senior position and challenge with Dacia. Luke’s career progression in the Group is testament to his tenacity, leadership values and results-driven track record. I look forward to working with Luke in his new capacity and continuing to collaborate with the Dacia team and all those that support across the Group in the North Territory.”

Following his appointment, Luke Broad said: “I’m very excited to be appointed as Dacia Brand Director for the North Territory. Having spent my entire professional career with the Group, I am proud to lead a brand that offers reliable and robust vehicles, all for the best value. Our brand is moving in an exciting direction, most recently announcing our new identity and the All-New Dacia Jogger, our seven-seat family car. I’m looking forward to working with the team as we progress the brand towards its next chapter.”

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