Midlands Air Ambulance Charity is asking local people to give the perfect present this festive season to help meet the rising costs of its lifesaving missions.

The charity is seeking support through online donations to fund its vital lifesaving work providing a pre-hospital emergency service 365 days of the year.

Giving a one-off donation online or via text – or signing up for a regular gift on the charity’s website – will help to keep Midlands Air Ambulance Charity’s pre-hospital emergency doctors and critical care paramedics in the air this Christmas, tending to patients across the region who are in desperate need of support.

Each air ambulance mission costs Midlands Air Ambulance Charity £2,950 – a rise of £450 per mission. This is funded solely through the generosity of local people and businesses within the communities it serves and the reason why the charity is calling for financial support to ensure it can continue with its important work across the region.

Emma Wood, head of fundraising and marketing at Midlands Air Ambulance Charity, said: “We do not receive any Government funding for our daily missions, so to stay operational means we are reliant on the kindness of members of the public, local companies, volunteers and our corporate partners. Anyone who would like to donate can be sure that no matter how large or small the amount, every pound we receive will help make future lifesaving missions possible.

“With the rising price of fuel, medical supplies, equipment and overall operational costs, we have seen an increase in the cost of our daily lifesaving missions.

“Donating on a regular basis helps us plan the future of our lifesaving service, however, we are immensely grateful for all financial support. Giving could not be easier or more convenient as payments can be made virtually.”

Regular or one-off donations can be made via Alternatively, supporters can text ‘MissionXmas’ as one word followed by the amount of their choice to 70085.

To find out more about Midlands Air Ambulance Charity’s vital, lifesaving work in your local area, visit and follow the organisation on social media.

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